The Art of the Deal

The Art of the Deal


If you ever frequent deal sites, even something like Groupon, you’ll notice how easy it is to be seduced into buying crap. Wait, 50% off something I would never consider buying otherwise? I must be saving money on that deal! It’s a weird psychological reaction, because I suspect it isn’t as effective for many online customers when retail stores do the same thing.

↓ Transcript
RICK: Dude, check it! I saved $5 on a Wii online!
BILLY: Don't you already have a Wii?

RICK: Sure, but this was such a deal I had to bite!
BILLY: So, you spent money on something you didn't need because it was a bargain? You didn't save anything! You spent money you didn't need to.

RICK: I don't think you understand.
BILLY: I suspect I never will.


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