This is a pretty lowbrow joke. I do wonder sometimes if certain people in the media not only induce fear for ratings, but also because they perversely feed off of it in some manner, like a banshee.
FEMALE: Yes I did, Tex Hale. I'm headed to the store to stock up on milk.
TEX: Better pick up some Preparation H, too. Hear there's been some runs on it! I know I've been itching to get some.
RICK: So after the news you just drive around scaring old women into buying absurd items for kicks?
TEX: Kicks, and a lot of my 401(k) is tied up in Pfizer stock. But yeah, mostly kicks.