Mass Market Advertising
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Mass Market Advertising

There is always the danger in religion that it becomes more about advertising and meeting goals, than it does about the end goal. Some might argue all religion is already this way, but they’ve obviously not paid close attention. Some truly take it to another level. It’s save them at all costs.

↓ Transcript
JABEZ: Pastor says attendance is down, but how do we advertise to all groups at once?
BILLY: Don't worry, I've got this one covered.

SIGN: Atheists: Come see good, clean Christian girls!
Christians: Come see bad, dirty heathen girls!
Women: Come browse our lending library!

JABEZ: You're going to Hell.
AMANDA: Do you have any Ann Patchett novels?