I actually see this go on a lot among college students. Female students complain their boyfriends are only interested in playing video games when they come over. Some might see that as a choice, but I think far more often they’re simply oblivious. That’s fine as long as they’re happy being oblivious.
JIMMY: But video games are rewarding!
MEGAN: Don't you think we might be rewarding?
RICK: Are you going to give us Achievements and Trophies like video games do?
AMANDA: No, but there are other things we might give you.
JIMMY: See, the thing is we can order food while still playing...